Investigating the relationship of the psychological factor related to inner conflict feeling on littering practice phenomenon using PLS-SEM approach: a survey from Palestine
by Yasmin G.K. Jaaron; Maram Sayed Ahmad
International Journal of Environment and Waste Management (IJEWM), Vol. 32, No. 1, 2023

Abstract: One of the most crucial worldwide problems is littering. The severe consequences on environment insist on finding proactive effective solutions. This study has employed an empirical research to investigate the driving factors of littering practice. Samples of 680 cases have been analysed to test the effect of the inferred variables on littering (i.e., inner conflict, smoking, awareness level and supervision availability), using partial least square structural equation modelling (PLS-SEM). Accordingly, this research recommends that policies can be more effective when proactively control littering attitude; by considering the influence of individuals' psychology. Hence, raising awareness and reinforcing internal beliefs, as well as employing supervision and rules, would together cut off this phenomenon. This study will contribute to the theory and policies related to waste management, and to the research methodology of similar concepts using PLS-SEM approach. Further research is recommended for investigating other psychological factors that can affect littering practice.

Online publication date: Wed, 12-Jul-2023

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