Understanding the motivating factors for women entrepreneurs: empirical insights from Indian micro enterprises Online publication date: Thu, 20-Jul-2023
by Sheela Bhargava; Rachita Rana
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 49, No. 2, 2023
Abstract: This study is about women entrepreneurs engaged in micro enterprises, their socio-demographic characteristics, their challenges and the factors motivating them to start a business in an urban setting in India. With the intention of attaining deep insights into the current conditions, motives and challenges of Indian urban women in entrepreneurship, a survey of 284 women entrepreneurs running micro enterprises in various areas of service sector like education, (e.g., play schools and coaching centres), beauty care and treatment (beauty parlours/salons), tailoring boutiques, day care centres (crèches) and retail trade (retail shop), etc., was conducted. The respondents were asked about their family structure, capital invested and factors that motivated them to start business. The results revealed the economic, social and personal factors that motivated them to start a business enterprise.
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