The effect of ICT infrastructure on business performance of micro and small enterprises in Yemen: the moderating effect of social media marketing
by Sabri Shaker Ashoor Bin-Obaidellah; Noor Fadhiha Mokhtar; Nur Aishah Awi; Safiek Mokhlis
International Journal of Procurement Management (IJPM), Vol. 18, No. 1, 2023

Abstract: This study aims to examine the effect of information and communication technology (ICT) infrastructure on the performance of micro and small enterprises (MSEs) in Yemen and evaluate the moderating impact of social media marketing (SMM) adoption. A literature dissection on ICT infrastructure on business performance of MSEs was conducted to develop a structural model and generate the scale items. Collected data was obtained by distributing a questionnaire to 384 managers/owners of manufacturing MSEs in Yemen and analysed using a structural equation model with the partial least square method using SmartPLS version 3.2.7 software. The study found that ICT infrastructure positively impacts the performance of SMEs. SMM also has a significant impact on the performance of MSEs. Furthermore, the results indicate that SMM does not moderate the relationship between ICT infrastructure and business performance. There are many studies on business performance, but few on the micro and small manufacturing enterprise sector and the impact of ICT infrastructure and SMM on its performance.

Online publication date: Sun, 30-Jul-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Procurement Management (IJPM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com