A case study analysis for implementing a BPR project at a global ICT company Online publication date: Mon, 07-Aug-2023
by Minwir M. Al-Shammari
International Journal of Process Management and Benchmarking (IJPMB), Vol. 15, No. 1, 2023
Abstract: This paper involves an in-depth analysis of implementing a business process reengineering (BPR) project at a global information and communications technology (GICT) services company in the Middle East. GICT dominated its market without real competition for decades but woke up in a very turbulent market full of strong competitors and fully aware customers who are demanding and selective at the same time. It undertook a review and improvement of its services to achieve excellent customer service standards and stay ahead of competitors. The paper analyses the BPR adopted framework, transformation journey, business results, and issues and challenges. The study employs an exploratory case study design, where in-depth interviews, field observations, and official records for data collection. The new process and structure design of GICT promoted an entirely new way of thinking and achievement of several benefits, such as functional collaboration, alignment of organisational objectives, and integrated and cross-functional customer service.
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