Strategic receptivity of maintenance quality function deployment across heterogeneous organisational cultures
by V.R. Pramod; S.R. Devadasan; V.P. Jagathy Raj
International Journal of Management Practice (IJMP), Vol. 16, No. 5, 2023

Abstract: This paper considers the unique powers of total productive maintenance (TPM) and quality function deployment (QFD). In order to synergise these powers, a model named as maintenance quality function deployment (MQFD) is adopted in the research reported in this paper. In order to estimate the strategic receptivity of MQFD, a questionnaire-based survey was carried out. The responses received from 15 managers hailing from heterogeneous cultured Indian organisations have been subjected to analysis. Finally, an instrument called strategic receptivity score card has been designed. The strategic receptivity values between 5 and 7 were obtained. On substitution of these numerical values, this instrument indicated that the strategic receptivity of MQFD model among heterogeneous cultured organisations would be moderate. This indicates the feasibility of applying MQFD in heterogeneous organisational cultures. The questionnaire and the strategic receptivity score card of MQFD could be used in different societies to explore and improve the strategic receptivity of MQFD concepts.

Online publication date: Fri, 01-Sep-2023

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