How to achieve a sustainable circuit for professional tennis players? Online publication date: Fri, 01-Sep-2023
by Matteo Balliauw; Thomas Verlinden; Tomas Van Den Spiegel; Jani Van Hecke
International Journal of Sport Management and Marketing (IJSMM), Vol. 23, No. 5, 2023
Abstract: Professional tennis players outside the top 250 find it difficult to cover expenses. This poses a risk of losing young talents and encompasses match fixing incentives. This paper defines a financially sustainable professional tennis circuit from a player's perspective. Current prize money income distributions and players' costs are quantified. Subsequently, measures to improve the players' financial positions are defined, based on 14 semi-structured interviews. This paper recommends that professional players should compete in fewer tournaments for increased and more horizontally-distributed prize money. To guarantee the future of the sport, a development track for young talented players is proposed too.
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