Perceptions, motivations and revisit intentions: a narrative study of solo married women traveller in Delhi NCR, India
by Kuldeep Singh; Reena Sharma
International Journal of Tourism Policy (IJTP), Vol. 13, No. 5, 2023

Abstract: Solo Traveller is an emerging trend globally, especially among women. This study's primary focus is on solo married women travellers in Delhi National Capital Region (NCR). The study explores the motivations and intentions of solo married women travellers through a mixed approach (both quantitative and qualitative) with in-depth interviews (participant stories). This study also indicates the constraints faced by married women travellers. This study extracted survey and open-ended responses from 36 frequent Delhi NCR female solo travellers. The findings revealed that motivation, perception, work-life balance, constraints, and revisit intentions are significant factors in solo female travel. However, some constraints include safety and security, which prevent solo women from travelling. The research will also motivate other solo women travellers to participate in this travel. This study will encourage policymakers to take initiatives for the nation's economic growth through the outflow of more women travellers. Furthermore, the research will help the travel agents promoting women travellers to develop their services accordingly.

Online publication date: Fri, 01-Sep-2023

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