An examination of adoption of cash on delivery payment method among e-shoppers in India: role of perceived security, risk, privacy and trust
by Ajay Sharma; Sumit Bhatt; Shyam Sundar Kapri; Anuj
International Journal of Electronic Business (IJEB), Vol. 18, No. 4, 2023

Abstract: Online marketing is a rising mode of selling products all over the world. E-shoppers use various modes of payment. This study explores and examines the factors which influence e-commerce users to adopt the cash on delivery (COD) mode of payment while shopping online. This is an empirical study done using data gathered from 387 Indian e-shoppers. This study reveals that the adoption of COD results from a sense of perceived security. Further, in online shopping perceived trust in vendors and payment systems, privacy and perceived safety from financial risk play a major role, as their presence leads to perceived security. This study is useful for marketers to understand the payment behaviour of e-shoppers in India and in the development of strategies, policies, and technologies to make a more secure e-shopping platform.

Online publication date: Wed, 11-Oct-2023

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