Performance measures of startups Online publication date: Tue, 21-Nov-2023
by Praveen M. Kulkarni; Y.M. Satish; Prayag Gokhale
International Journal of Entrepreneurial Venturing (IJEV), Vol. 15, No. 5, 2023
Abstract: Startup, a word buzzing around, has caught the attention of young minds in this millennial generation with many of the management and technical graduates aspiring to become entrepreneurs. But there are a lot of issues and hurdles that these entrepreneurs have to face, one amongst them is the business risk associated with the performance of the startups and secondly the sources of funding available for these startups. So, this study intends to examine the performance measurement of startups established in India. The study was conducted at the Bengaluru startup eco-system, which is known for providing an excellent ecosystem for the growth of startups. The results of the research highlight the value of performance measures and its potential benefit to these firms. The uniqueness of the study is that the findings are derived from a sample of startups that have been successful and are in the business for more than five years. Hence, the study provides insight into the factors associated with the success of startups in a hyper-dynamic ecosystem.
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