A moderated mediation model linking prosocial motivation and social entrepreneurial intention Online publication date: Tue, 21-Nov-2023
by Aanchal Aggarwal; Parul Manchanda
International Journal of Entrepreneurial Venturing (IJEV), Vol. 15, No. 5, 2023
Abstract: Based on a multi-theoretical perspective, this paper seeks to examine the impact of prosocial motivation (PSM) on the social entrepreneurial intentions (SEI) among millennials. The paper also studies the mediating role of social entrepreneurial self-efficacy (SESE) and the moderating role of entrepreneurial passion (EP) and perceived university support (PUS). Data was collected from 308 post-graduate millennial students from universities in Delhi and the National Capital Region. Further, structure equation modelling and conditional process analysis-Hayes PROCESS macros were employed to evaluate the proposed model of moderated mediation. The research concludes that, PSM is a strong antecedent in building SEI. It also concludes the mediating role of SESE. Additionally, the current study adds to the emotional philosophy of entrepreneurship and treats EP as a moderator between the relationship PSM and SESE. Further, this research examines the moderating role of PUS in the association between SESE and SEI.
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