Sustaining college students' continuance intention toward online learning in the post-COVID-19 era
by Minghua He; Jialiang Qin; Rongfang Tang
International Journal of Continuing Engineering Education and Life-Long Learning (IJCEELL), Vol. 34, No. 1, 2024

Abstract: Since the outbreak of the COVID-19 epidemic, universities in China have integrated online teaching, and a total of 17.75 million college students across the country have participated in these virtual learning systems. The extensive growth in online education that we have witnessed is unprecedented in the history of higher education. Based on the technology acceptance model (TAM), this study investigates the impacts of perceived enjoyment, ease of use, and usefulness on Chinese college students' continuance intention toward online learning. Our empirical findings indicated that the continuance intention of college students was affected by these perception factors and that innovativeness played a moderating role in the relationship between perceived enjoyment and continuance intention and perceived usefulness and continuance intention. These results provide theoretical and practical insights for universities and online education platforms that can be used to stimulate endogenous student motivation and sustain online learning behaviour in the post-COVID-19 era.

Online publication date: Sun, 03-Dec-2023

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