Risk and consumer fear of visiting tourist destinations in Brazil during the COVID-19 pandemic
by Rennan Carvalho dos Santos; Cristiane Salomé Ribeiro Costa; Marconi Freitas da Costa; Karen Daniele Lira de França
International Journal of Tourism Policy (IJTP), Vol. 14, No. 1, 2024

Abstract: This study analyses the influence of the perceived risk of contamination (PRC) and fear on the intention to visit tourist destinations in Brazil during the COVID-19 pandemic. Thus, descriptive quantitative research is carried out, with a final sample of 342 respondents, all Brazilian residents, and the data is analysed using structural equation modelling (SEM). The results indicate that fear directly and negatively impacts the intention to visit tourist destinations in Brazil during the pandemic. Additionally, the PRC does not have enough statistical significance to influence visit intention, and no significant relationship was identified between perceived risk and fear. This study contributes to advancing research on consumer behaviour linked to tourist activity amid adverse situations, such as the COVID-19 pandemic.

Online publication date: Tue, 12-Dec-2023

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