Business analytics in Indian firms: evaluation of key factors using fuzzy approach Online publication date: Fri, 15-Dec-2023
by Deepak Singhal; Subham Priyadarshi; Sushanta Tripathy; Sarat Kumar Jena; Dhyanadipta Panda
International Journal of Business Excellence (IJBEX), Vol. 31, No. 4, 2023
Abstract: With the application of a business analytics technique, an organization can create higher value and gain a better competitive advantage. However, Indian firms battle to execute a fruitful analytics system that synchronises information work processes on a typical stage. The rate of adoption of analytics over the value chain by Indian firms is slower when contrasted with the worldwide scene. The objective of the research paper is to explore and evaluate the critical factors which influence the effective execution of business analytics approaches within Indian organisations. This study explores twelve critical factors with the aid of a thorough review of literature and specialist feedback and employs the fuzzy DEMATEL methodology to prioritise and determine the causal nature of the critical factors. The results show that factors such as tool-certified resources, client timeline, and licensing cost of business analytics tools occupy the top 3 positions in the ranking hierarchy.
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