E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter?
by Karim Garrouch; Olfa Bouhlel; Mohamed Nabil Mzoughi
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 15, No. 1, 2024

Abstract: This research aims to explain the relative attitude toward e-payment in an online shopping situation, based on the perception of the online retailer's ethics. Ethics have not been previously verified as a factor explaining the e-payment attitude and choice. The study verifies its indirect impact, via trust and perceived value on the relative attitude toward e-payment. A survey was carried out using a self-administered questionnaire filled by 225 Saudi consumers who used to shop online and who have the possibility to use e-payment tools. One dimension of the perceived ethics is shown to be an indirect determinant factor of the e-payment attitude: the fulfilment/reliability. Perceived value and security are also verified as factors enhancing the positive attitude toward the use of e-payment.

Online publication date: Mon, 18-Dec-2023

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