Marketing strategies for intellectual economic growth in the "knowledge economy" based on advanced industry technologies 4.0: domestic production, transnational networking or international trade
by Galina N. Semenova; Kirena G. Kelina; Sergei G. Vagin; Ekaterina A. Karelina
International Journal of Trade and Global Markets (IJTGM), Vol. 18, No. 2/3, 2023

Abstract: The purpose of the paper is to justify the preferred marketing strategies of intellectual economic growth in the 'knowledge economy' based on advanced industry technology 4.0 for developed and developing countries. The originality of the paper is explained by the fact that it for the first time presents a view of intellectual economic growth in the 'knowledge economy' based on advanced industry technologies 4.0 from the point of view of corporate governance, not the government. The novelty of the paper is that it takes into account the experience of intellectual economic growth of both developed and developing countries. Applied recommendations are proposed to overcome the inequality of developed and developing countries and bring their rate of intellectual economic growth (digital competitiveness index) to the maximum possible with the current technological framework of 100 points: + 6.21% in developed countries and + 63.09% in developing countries compared to 2020.

Online publication date: Tue, 19-Dec-2023

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