Research on operation management and service of large-scale stadiums from the perspective of stakeholders
by Xu Haibo; Ahmad Albattat; Jeong Chun Phuoc; Wang Baogui
International Journal of Sport Management and Marketing (IJSMM), Vol. 24, No. 1, 2024

Abstract: In the process of market-oriented development of large-scale stadiums in China, commercial operation and public services has always been a pair of uncoordinated contradictions. How to balance the effective operation of stadiums and the service needs of public groups has become the key to hindering the development of large-scale stadiums. Based on this, it has become an effective method to solve the dilemma of large-scale stadiums operations from the perspective of stakeholders. The article mainly discusses the transformation of government functions, coordinated development with urbanisation, and the establishment of a scientific evaluation system. Under the premise of ensuring that the interest of each stakeholder is maximised, the coordinated development strategy of operations and services is elaborated.

Online publication date: Tue, 19-Dec-2023

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