Perceived value of participating in SMEs' open idea-generation activities: an individual actor perspective
by Susanne Marx
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 27, No. 5/6, 2023

Abstract: Small and medium-sized enterprises (SMEs) implement various open innovation (OI) activities. Research on the value derived from OI has focused on the organisational view; however, since the perception of value is actor-specific, research should be conducted on the level of individual actors. This study transfers the concept of perceived value from marketing literature as a means of analysing individual actors' perspectives on the value attributed to participation in SMEs' open idea-generation activities. The study participants comprised two case SMEs with ten internal and external individual actors who were involved in idea-generation activities initiated by both a single SME and jointly by two SMEs. The study demonstrates that the value perceived by individual actors in open idea-generation activities is multifaceted, with excellence value and emotional value being the most prevalent categories. Four propositions are developed to describe the perceived value of participation in open idea-generation activities of SMEs as a foundation for future research.

Online publication date: Wed, 31-Jan-2024

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