Development of a scorecard to measure the satisfaction and happiness in higher education
by Dasharathraj K. Shetty; Namesh Malarout; Nithesh Naik; Rajashree Kamath; Annu Duhan; Karthikeyan Parthasarathy
International Journal of Business Information Systems (IJBIS), Vol. 45, No. 2, 2024

Abstract: This study aims to identify and test the antecedents affecting students' satisfaction and its relationship with happiness. A conceptual model was designed with the dimensions such as happiness, recognition, gratitude, physical health, and negative emotion to measure students' satisfaction. Martin Seligman's 'theory of well-being' was employed to measure the happiness of the students. Data was collected from 202 respondents and a structural equation modelling (SEM) approach was employed for analysis. The results of the study indicate that physical health, gratitude, and negative emotion influence the satisfaction of students in higher education. It was found that positive emotion and relationships have a significant influence on the happiness of the students. A relationship between satisfaction and happiness was developed. In extension to the present study's findings, a model and scorecard are proposed that can be used to measure the happiness and satisfaction of students in higher educational institutions in India.

Online publication date: Thu, 01-Feb-2024

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