Strategic foresight for competitive advantage: a future-oriented business and competitive analysis techniques selection model
by Jari Kaivo-oja; Steffen Roth
International Journal of Foresight and Innovation Policy (IJFIP), Vol. 16, No. 2/3/4, 2023

Abstract: In this article, we develop a strategic foresight techniques selection model. To this end, we build on the classical FAROUT assessment of business and competitive analysis (BCA) techniques, which we extend and redesign to allow for context- and purpose-specific selections of BCA techniques that combine robust future orientation with one or all other FAROUT criteria: accuracy, resource efficiency, objectivity, usefulness and timeliness. The results of this approach are informative for decision-makers who wish to make systemic and context-specific choices among the existing BCA techniques. Our research thus contributes to the systematisation and further development of strategic foresight methodology.

Online publication date: Mon, 19-Feb-2024

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