An integrated model for customer's e-loyalty: evidence from online shopping in Vietnam Online publication date: Mon, 26-Feb-2024
by Ha Nam Khanh Giao; Bui Nhat Vuong
International Journal of Business Information Systems (IJBIS), Vol. 45, No. 3, 2024
Abstract: The purpose of this study is to explore the antecedences and consequences of consumer's e-loyalty in the context of online shopping in Vietnam. Using a structured questionnaire, data was collected from 594 consumers who have ever purchased on online shopping websites. Partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0 software was employed to discover links between the constructs. The results indicated the positive impact of website quality on e-loyalty; this relationship was mediated partially through consumer e-trust and e-satisfaction. Consequently, e-loyalty had a positive association with electronic word of mouth (eWOM). The main findings of this research provided some empirical implications for internet marketers and online retailers in Vietnam. E-vendors should understand the customers' expectations and e-loyalty regarding online shopping to attract new customers as well as retain their existing customers.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook