Pricing mechanism and estimation model of integrated energy service products
by Lingyuan Ge; Yanni Tan; Jianping Ren; Rong Wei; Zhaoli Wang
International Journal of Global Energy Issues (IJGEI), Vol. 46, No. 3/4, 2024

Abstract: In the context of energy shortage, the concepts of energy revolution and supply-side reform and development require the energy sector, to further promote the energy revolution, strive to promote the transformation of energy production and development, optimise the energy supply structure, improve energy efficiency, build a clean, low-carbon, safe and efficient modern energy system, and maintain national energy security. The current research on the pricing mechanism and estimation model of integrated energy services is not thorough enough. In this paper, we introduce a consistent pricing strategy and analyse the optimal decision and profit situation of manufacturers and retailers within the framework of this pricing strategy. It is found that the differentiated pricing strategy outperforms the unified pricing strategy in most cases for manufacturers and the entire supply chain. When consumers have moderate preferences for the online channel, a manufacturer's choice of a uniform pricing strategy can make it more affordable for manufacturers and suppliers, with less lost profit for the entire chain. In addition, when manufacturers have low pricing power (p < 55), they are more inclined to go for a consistent pricing strategy.

Online publication date: Fri, 01-Mar-2024

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