Assessing inhibitors to adoption of m-wallet: a BWM approach Online publication date: Tue, 26-Mar-2024
by Ashwarya Kapoor; Rajiv Sindwani; Manisha Goel
International Journal of Business Excellence (IJBEX), Vol. 32, No. 4, 2024
Abstract: The purpose of this study is to propose a novel multi-criterion approach for assessment of inhibitors to mobile wallet (m-wallet) adoption among consumers. Nine barriers to m-wallet adoption are explored through systematic review of literature and discussion with expert. A relatively new and efficacious multi criterion decision making approach named best worst method (BWM) has been proposed to prioritise the hindrances in the adoption of m-wallet. Sensitivity analysis has been conducted to inspect the robustness of the study. Analysis revealed risk barrier, usage barrier and value barrier as the top three inhibitors to acceptance of m-wallet. Examination of the literature indicates that this study is among the pioneer studies to prioritise inhibitors to m-wallet acceptance using BWM. Current study provides valuable insights to the managers about the barriers to be focused upon while framing strategies, resulting in increase in the number of m-wallet users. The study will also provide framework for academicians to carry out further research in the field of mobile wallets.
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