Value elements among generations: a study of smartphone use between Generations Y and Z (the COVID-19 generation) in South Korea Online publication date: Fri, 05-Apr-2024
by Muhammad Hussain; Jaehyun Park
International Journal of Mobile Communications (IJMC), Vol. 23, No. 3, 2024
Abstract: User value is an important component of user experience, but value elements vary with generational and cultural differences. This study focused on the differences between user value elements of Generations Y and Z through serial case studies of smartphone use. Additionally, the effects of COVID-19 on value elements of Generation Z were also studied. Data were collected in two phases (42 members of Generation Y and 45 members of Generation Z) using the value sampling method, as well as 55 members of Generation Z during the COVID-19 pandemic. The results show that convenience and pleasure are important user value elements for both generations. Money, friendship, and beauty are more important for Generation Y, whereas Generation Z prefers relaxation. Generation Y uses smartphones extensively with social networks, whereas Generation Z focuses on online payments. This study helps to assess the values and perceptions of Generations Y and Z.
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