Optimal dual-channel design for manufacturers under different consumer low-carbon preferences for products
by Bingda Zhang; Zixia Chen; Zelin Chen; Yang Peng
International Journal of Wireless and Mobile Computing (IJWMC), Vol. 26, No. 3, 2024

Abstract: Consumer demand for low-carbon products is primarily met through a green supply chain network involving manufacturers, retailers, and consumers. The manufacturers' choice between online and offline channels is influenced by consumers' varying degrees of low-carbon preferences, necessitating comprehensive considerations of factors such as product quality and sales prices. This study advances the existing product demand analysis in the manufacturer's secondary supply chain network by innovatively conducting systematic modelling and algorithmic solutions for the manufacturer's dual-channel selection under different consumer low-carbon preferences. The simulations, facilitated by MATLAB tools, reveal that consumers' low-carbon preferences tend to strengthen over time, prompting manufacturers to prefer online channel strategies.

Online publication date: Fri, 05-Apr-2024

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