A resource-based approach to the Booz Allen and Hamilton methodology: exploring new directions for practice
by A. Larsson, M. Bergfors
International Journal of Intelligent Enterprise (IJIE), Vol. 1, No. 1, 2007

Abstract: Two major streams in strategy research are the strategic positioning approach and the resource-based approach to strategy formulation. However, resources and products can be considered as two sides of the same coin, implying one view is not necessarily superior to the other. In this paper, the well-known Booz Allen and Hamilton methodology for innovation strategy formulation, originally based on a strategic positioning approach to strategy, is revisited with a resource-based approach to strategy. Eight propositions are investigated through case studies conducted in two multinational corporations. It shows that both the established methodology and the revisited methodology are used in multinational corporations today. Case analyses indicate that there are three contingencies that shape the structure of innovation strategy formulation processes – level of diversification; characteristics of industry boundaries, customers and competitors and role and organisation of R&D. In the light of these results new directions for practice and managerial implications are explored.

Online publication date: Mon, 28-May-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Intelligent Enterprise (IJIE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com