Sensitivity of executive remuneration to social and traditional media exposure in China
by Greg Shailer; Shi Shu
International Journal of Corporate Governance (IJCG), Vol. 14, No. 2, 2024

Abstract: This study examines Chinese corporations' remuneration sensitivities to their social media and traditional media exposure. Distinguishing privately controlled, central government-controlled and local government-controlled corporations, we estimate relations between changes in relative social and traditional media exposure and subsequent changes in executive remuneration, which is a socially and politically sensitive issue in China. We find that privately controlled corporations appear more sensitive to the threat of public opinion implied by social media exposure, while central government-controlled corporations are more sensitive to traditional media exposure. The results are robust to alternative model specifications and different measures of key variables.

Online publication date: Sun, 21-Apr-2024

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