An examination of internet of things in the South Korean agricultural industry: the case of Samsung
by Sean Watts; Nguyen Thi Thanh Hoa; Wil Martens; Dang Thai Doan; Alonso Guzman
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 20, No. 3, 2024

Abstract: Fuelled by the benefits of The Internet of Things (IoT), Artificial Intelligence (AI), big data and cloud computing, South Korean consumers demand more affordable, nutritious and healthier food options. With Samsung as the market leader in IoT, a mixed methodology, qualitative action-based approach was used to identify how Samsung may expand IoT services into South Korea's industrial, agricultural sectors for efficiency and sustainability. Nonghyup's representative of the South Korean Farmers' Agricultural Association was surveyed, resulting in four IoT-based smart grid initiatives. It was found that despite Samsung's strong brand recognition and high product utilisation and IoT's ability to boost South Korean farming output efficiency, IoT use in South Korean agriculture is largely unknown. By merging AI and technological devices, Samsung may aid farmers to adapt its technology and build sustainability and consumers alike to enable individuals to grow food in their homes. The utilisation of IoT in farming can have broad applicability in a wide variety of international agricultural markets, providing a tool to combat food security issues.

Online publication date: Wed, 01-May-2024

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com