Tourism value creation through big data as a smart tourism tool
by B. Utthra; V.T. Bindu
International Journal of Services, Economics and Management (IJSEM), Vol. 15, No. 3, 2024

Abstract: Big data on tourism provides all the information a travel agency needs from tourists. On the other hand, by using the knowledge acquired through big data and enabling the destination to use ICT-based products and services, big data aims to develop destinations to smart tourism destinations. This paper aims to showcase the significance of big data (BD) in tourism, its usage, kinds of data collected for tourist-related purposes, big data during pandemics, the use of big data in GIS, and its scope of generating smart tourism destinations. A thorough study of the available secondary sources like articles and websites relating to big data technology concerning the tourism sector was undertaken. This paper concludes that big data results in smart travel, which is the future of tourism; with initiatives being made worldwide, the tourism industry will create milestones.

Online publication date: Wed, 01-May-2024

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