Sectoral myths, technotypes and institutional science fiction: how organisations stimulate their creativity Online publication date: Fri, 31-May-2024
by Thomas Michaud
International Journal of Technology Management (IJTM), Vol. 95, No. 3/4, 2024
Abstract: The economy is based on sectoral myths, some of which are inspired by foundational science fiction stories. Technotypes are imaginary archetypes of technologies behind the utopian technologies that are at the centre of this mythology. The concept comes from Jungian psychology and the theory of the collective unconscious. Some of these myths come from mainstream works, but science fiction is also increasingly used by companies and organisations to define their strategic discourse and guide their innovation processes. They have realised for some years the value of creating their own stories through creative methods such as design fiction and science fiction prototyping. This article studies the construction of these economic myths through concepts from narrative economics (Shiller, 2019). They institute technology and actively participate in the process of innovation. This phenomenon is called institutional science fiction.
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