Innovation, export orientation, export assistance, and SMEs' export performance: a case in Vietnam's Mekong delta provinces
by Ai-Cam Tran; Giang-Do Nguyen; Thu-Hien Thi Dao; Anh-Tin Ngo
J. for International Business and Entrepreneurship Development (JIBED), Vol. 16, No. 1, 2024

Abstract: This study explores the impact of innovation capability on the relationships of export assistance, and export market orientation (EMO) on the export performance of SMEs. Based on the resource-based view (RBV), by incorporating the relationship marketing theory (RMT) and domestic and firm characteristics, this study proposes and validates a research model using convenience sampling (n = 318) and a face-to-face survey of SMEs exporting agricultural products in the Mekong Delta region, Vietnam. The SmartPLS4 package was utilised for data analysis. The research findings reveal that: 1) except export assistance, factors including export market orientation, commitment, trust, and innovation significantly affect export performance; 2) while innovation acts as a mediator of the relationship between export assistance-export performance, it does not mediate the link export market orientation-export performance. This study enriches the export literature by providing original insights into the key drivers of export success for SMEs and suggests theoretical and practical implications for emerging economies.

Online publication date: Fri, 14-Jun-2024

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