Impact of organisational capabilities on R&D project innovation performance of E&E manufacturing firms in Malaysia
by Asmat-Nizam Abdul-Talib; Chee Wei Keung
International Journal of Business Innovation and Research (IJBIR), Vol. 34, No. 3, 2024

Abstract: Innovation is vital as it contributes to business sustainability and success in a rapidly changing business environment characterised by high customer expectations and requirements, as well as business and technology competitions. Thus, organisational capabilities are expected to influence organisational performance directly. This research investigated the impact of organisational capabilities (i.e., technological marketing, customer relationship management, and management capabilities) on the research and development (R&D) project innovation performance of manufacturing firms. Data were collected through an online survey involving 56 electronic and electrical (E&E) manufacturing firms in Malaysia. The results indicated that marketing and management capabilities had a significant positive impact on R&D project innovation performance. However, unexpectedly, customer relationship management and technological capabilities did not show a significant effect on R&D project innovation performance. Of the two significant predictors of innovation performance, management capabilities were found to be a stronger contributor compared to marketing capabilities.

Online publication date: Fri, 28-Jun-2024

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