Impact of COVID-19 on mobile application usage intensity
by Hyeon Jo
International Journal of Mobile Communications (IJMC), Vol. 24, No. 1, 2024

Abstract: Since the COVID-19 outbreak, social aspects have changed around the world. University students experience a sense of isolation because of the restrictions on classroom education. They may use mobile applications more intensively to relieve solitude. In this vein, this study investigates the factors that influence the intensity of mobile application usage in the era of the pandemic. The theoretical framework identifies the roles of subjective norms, perceived behavioural control, regulatory environment, and cabin fever syndrome in the formation of mobile application usage intensity. Also, affective risk perception and cognitive risk perception are examined to elucidate subjective norms and perceived behavioural control. The research model was demonstrated by fitting data gathered from 395 university students through structural equation modelling (SEM). The findings show that subjective norms, perceived behavioural control, regulatory environment, and cabin fever syndrome significantly impact mobile application usage intensity. The study results indicate that affective risk perception has a significant positive association with both subjective norms and perceived behavioural control. Moreover, cognitive risk perception is also positively related to both subjective norms and perceived behavioural control. The research results will be useful guidelines for the mobile application field.

Online publication date: Mon, 01-Jul-2024

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