Enhancing sustainability and performance of supply chain organisations through rationality-riskiness analysis Online publication date: Tue, 02-Jul-2024
by Raja Roy; Soma Roychowdhury
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 20, No. 4, 2024
Abstract: The rationality-riskiness issues amongst the members of the supply chain organisations (SCOs), the suppliers, the firm, and the customers, are derived from the communications theory-modified Johari window approach (MJW). The derived issues are then strategically integrated with proactive and reactive approaches being adopted by the SCOs, to model orientation-performance aspects of SCOs. Data collected from 206 participants of medium-size manufacturing organisations located in eastern India has been used to fit the proposed weakness-rationality-risk-dissatisfaction (WRRD) model using structural equation modelling. The results demonstrate acceptable fit values based on the recommended values of various fit indices. Further the measures indicate and aid the SCOs to select and control appropriate risk integrated strategies for enhancing firms' performance and sustainability.
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