Bibliometric analysis of social media research in SMEs: a review and way forward Online publication date: Fri, 05-Jul-2024
by Nordin Norfarah; A.K. Siti-Nabiha; Seyedh Mahboobeh Jamali; Nader Ale Ebrahim
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 52, No. 4, 2024
Abstract: This paper seeks to determine the trend of social media research in the context of small-and-medium-sized enterprises (SMEs) and present the future research direction in this area. The documents were collected through a keywords title search from the Scopus database. The relevant documents are analysed using bibliometrics analysis, and qualitative systematic review to understand their structure in terms of theme, method, and theory used. This research found 141 documents from the Scopus database on SMEs' social media from 2011 to 2021. The systematic review of 20 top-cited per year (TCpY) papers are classified into three themes; SMEs' social media adoption, social media for SMEs' strategy, and innovation powered by social media in SMEs. The most popular theory used is the diffusion of innovation. Based on critical analysis, major gaps and future research are presented and discussed.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook