Businesses beware - an empirical study on buyer behaviour on search and evaluation of products before and after purchase
by R. Baskar; B. Ganesh
International Journal of Business and Globalisation (IJBG), Vol. 37, No. 3, 2024

Abstract: The purpose of the present study is to investigate the buyer behaviour towards the evaluation of personal care and apparel care products, before and after purchase. Consumer behaviour related to searching for information about the product before the purchase is addressed first. Then the study addresses how the outcome of evaluation of products after the purchase, affects the consumers' brand switching behaviour and consumer complaining behaviour (CCB). The study also explores the impact of gender on search behaviour and consumer complaining behaviour. The paper concludes with discussion on managerial implication and scope for further research.

Online publication date: Mon, 08-Jul-2024

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com