Examining predictors of behavioural shift among consumers during COVID-19 pandemic Online publication date: Wed, 28-Aug-2024
by Prerna Garg; Daviender Narang
International Journal of Business Innovation and Research (IJBIR), Vol. 34, No. 4, 2024
Abstract: The COVID-19 pandemic and social distancing mandates have completely disturbed the buying patterns of the consumer and have directed them towards new habits. The shift from going to the stores for shopping on weekends to hoarding of daily essentials and online ordering, once permissible have taught consumers some new ideas of coping with this situation and adapting to the new normal. However, these behavioural changes are not uniformly applicable to all the categories of consumers since the involvement level of consumers varies from product to product and situation to situation, therefore the present study attempts to review existing literature on different categories of consumers in India, their characteristics and their behavioural patterns during and post COVID-19. Subsequently, the study aims at identifying prominent factors affecting consumers' behavioural patterns post-COVID-19 and lays the premise for further investigation by other researchers to extend these factors in examining new relationships.
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