Measuring creativity of prospective workforce: an approach
by Reena Agarwal; Shalini Nath Tripathi
International Journal of Business Excellence (IJBEX), Vol. 34, No. 1, 2024

Abstract: As the world experiences economic adversities and routine jobs are getting replaced by analytical jobs, fostering creativity among youth is vital. This study was undertaken to assess whether young graduates pursuing professional education, possess higher-order competencies. It attempts to explore the existence of discernible segments of people, based on their possessing higher order competencies and impact of these competencies on creativity element of an individual. Cluster analysis has been deployed to classify respondents into groups and bi-serial correlation to find out positive correlation between various higher-order competencies. The findings revealed that the respondents could be divided into discernible segments and a substantial percentage of youth displayed serious deficiency of competencies.

Online publication date: Mon, 09-Sep-2024

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