Leveraging Twitter analytics for the role of intellectual property in entrepreneurship
by Cristina Blanco González-Tejero; Maria Teresa del Val Nuñez; Antonio García Blanco
International Journal of Intellectual Property Management (IJIPM), Vol. 14, No. 5, 2024

Abstract: In today's fast-paced business world, the understanding of intellectual property (IP) and its impact on entrepreneurship is crucial. Twitter has emerged as a valuable source of big data analytics, providing valuable insights into market trends and consumer behaviour. This study explores the role of Twitter analytics in improving the role of IP in entrepreneurship, utilising advanced methods of natural language processing (NLP), including topic modelling, n-gram analysis, and sentiment analysis. The results of this study provide meaningful insights into the application of these methodologies for the evaluation of IP in the context of entrepreneurship and the potential of Twitter analytics to enhance the strategic planning and management of IP in business. This research provides a valuable resource for entrepreneurs, IP professionals, and researchers in the field of entrepreneurship, contributing to the ongoing discussions on the role of IP in entrepreneurship and the impact of social media on business strategy.

Online publication date: Mon, 23-Sep-2024

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