Entrepreneurial intention of communication students: the moderating role of entrepreneurship education
by Pedro Mota Veiga; Vasco Miguel; Jorge Adolfo Marques
International Journal of Technology Enhanced Learning (IJTEL), Vol. 16, No. 4, 2024

Abstract: The objective of this research is to examine attitudes, subjective norms, and perceived behavioural control on entrepreneurial intentions among students pursuing higher education in the field of communication sciences. Additionally, the study investigates how entrepreneurship education acts as a moderator in influencing these factors on entrepreneurial intention. The research was conducted using a survey shared to all final-year students enrolled in a Portuguese Polytechnic University, specifically those pursuing degrees in Communication Studies (CS) and Advertising/Public Relations (APR). The sample included 109 students. The APR curriculum (58 students) incorporates a mandatory Entrepreneurship course, while the CS curriculum (51 students) does not offer any specialised courses in this domain. Employing the multivariate linear regression to identify, we found that attitude and perceived behavioural control have a positive contribution to entrepreneurial intention. Furthermore, it was observed that entrepreneurship education moderates the positive impact of attitude and perceived behavioural control on entrepreneurial intention, indicating that education increases the impact of perceived behavioural control and attitude on entrepreneurial intention.

Online publication date: Wed, 02-Oct-2024

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