Determinants of startup performance: an empirical analysis of startups from Kerala, India
by Aidin Salamzadeh; Jumana Nalakam Paramba; Samsudheen Karuthedath; Ratan J.S. Dheer
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 53, No. 3, 2024

Abstract: Startup firms are newer businesses with several limits in their early phases. According to the resource-based view, it is necessary to implement numerous strategies. As a result, the current research highlights the numerous aspects that influence startup performance. The relationship between several elements (intellectual capital, business incubator characteristics, entrepreneurial orientation and marketing strategies) that influence startup performance is investigated. These relationships are measured through structural equation modelling (SEM). As per the findings, startups must retain a significant amount of intangible assets in the form of human resources, their interrelationships, organisational structure and culture, and marketing strategies to function innovatively. Contrary to expectations, entrepreneurial orientation does not affect startup companies' innovative performance. The study gives an insight into startup founders regarding the matters to be considered while starting a new venture. Likewise, it provides an opportunity for students to attract investment opportunities and connect with different parties in the startup ecosystem.

Online publication date: Mon, 07-Oct-2024

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