The contribution of strategic assets to MNE subsidiary performance in turbulent times
by Antonios Georgopoulos; Eleftherios Angelopoulos; Elen Paraskevi Paraschi; Maria Kalogera
Global Business and Economics Review (GBER), Vol. 31, No. 4, 2024

Abstract: The study aims to investigate whether strategic assets provide a performance superiority to MNE subsidiaries in difficult times. Adopting the 'contingency- strategic asset - performance' framework, with data from a unique sample of 223 foreign MNE subsidiaries located in Greece, we examine perceived performance over the recession period 2009-2016. As hypothesised, we find that the strategic asset seeking (SAS) subsidiaries achieve a performance superiority economic during recession. We also find that they can augment their performance when operating in high-tech industries. The present study sheds light on the subsidiary performance outcome of strategic assets taking systematically into account adverse macroeconomic conditions and industry-specific factors of the host country, showing that investing in valuable assets pays off financially in turbulent times.

Online publication date: Mon, 07-Oct-2024

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