Predicting green entrepreneurial intention among farmers using the theory of entrepreneurial events and institutional theory Online publication date: Thu, 10-Oct-2024
by K. Geetha; J. Naga Venkata Raghuram
International Journal of Information Systems and Change Management (IJISCM), Vol. 14, No. 3, 2024
Abstract: Green entrepreneurial intention (GEI) in the agriculture sector signifies agricultural businesses' strong determination to embrace environmentally sustainable practices and innovative eco-friendly approaches. To understand farmers' GEI, the research applied theories of entrepreneurial events and institutional theory. A model was developed and empirically validated through structural equation modelling (SEM). A questionnaire survey was used to collect data from 211 farmers from the southern region of India. Findings revealed that perceived desirability, perceived feasibility, mimetic pressure, and entrepreneurial mindset positively influenced GEI. Entrepreneurial mindset played a mediating role in strengthening the farmers GEI. This study contributes to understanding GEI in agriculture and informs strategies for promoting sustainable farming practices.
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