The product design preferences towards personality style
by Haeryip Sihombing; M.M.H. Megat Ahmad; M.Y. Yuhazri; A.M. Kamarul; M.H. Amirhafizan
International Journal of Public Sector Performance Management (IJPSPM), Vol. 14, No. 3/4, 2024

Abstract: This study is designed to explore the latent emotional expression and feelings of customers towards product design. Through the questionnaires generated towards the 8-pen designs proposed to 193 respondents, the survey found that the most preferable design of pen is having a 'click' mechanism with 'clip' and 'grip' installed, whilst the most emotional feeling is 'miserable~comfortable'. The pens installed with the 'grip' will improve the emotional expression of customers related to 'MC', 'irritating~convenient', and 'boring~attractive' in terms of perceiving-judging. This study also found there were significant correlations between the designs of pen towards several components of feeling-thinking and perceiving-judging personality type. Based on this finding, the individual's personality type such as feeling-thinking and perceiving-judging can be utilised to predict what the design characteristics of product preferred by customer as a promising knowledge in developing a new product design that suit to customers based on each personality types.

Online publication date: Fri, 25-Oct-2024

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