Managing peer-to-peer on-demand mobility service ecosystems to create shared value
by Juliano Pelegrina; Adriana Marotti de Mello; João Valsecchi Ribeiro de Souza; Roberto Marx; Matthieu Montalban
International Journal of Automotive Technology and Management (IJATM), Vol. 24, No. 3, 2024

Abstract: The scientific debate on the externalities produced by the SE has become prevalent in the literature due to its growth in many cities worldwide. We investigate how peer-to-peer on-demand mobility services, which fairly represent the phenomenon, create sustainable innovation. For this, we listed the orchestrators and prominent members of such ecosystems. We also mapped the value they create or destroy as economic, social or environmental, based on Laukkanen and Tura's (2020, p.223) sustainable SE business models. Using an analytic framework developed according to Porter and Kramer's (2011) 'creating shared value' proposal, we demonstrate three ways these ecosystems may produce positive externalities on top of the economic value captured by their primary members. Transferring such industrial insights to an ecosystem perspective allowed us to elaborate on how sustainable value is created by these services by reconceiving products and markets, redefining productivity in the value chain or enabling local cluster development.

Online publication date: Sat, 09-Nov-2024

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