Strategies and challenges in global market entry: an analysis of Turkish SMEs' internationalisation pathways
by Marcus Goncalves; Ferhan K. Sengur; Ayşe Kayacı; Elif Celik
International Journal of Export Marketing (IJEXPORTM), Vol. 6, No. 3, 2024

Abstract: This study delves into the internationalisation of Turkish small and medium-sized enterprises, focusing on entry modes and the multifaceted challenges they encounter in global market integration. Employing a qualitative method, the research synthesises data from semi-structured interviews with Turkish SME managers, revealing insights into internationalisation's strategic and operational dynamics. Findings highlight a predominant preference for export as an initial entry, underpinned by their adaptation to evolving global trade norms and domestic market constraints. Challenges identified include financial limitations, inadequate market knowledge, and operational hurdles, collectively influencing strategic directions and international performance. The study contributes to the international business literature by providing a nuanced understanding of SME internationalisation in an emerging market context, offering implications for policymakers and practitioners aiming to foster greater competitiveness of Turkish SMEs. Recommendations focus on enhancing governmental support, improving access to international market information, and fostering strategic alliances to navigate the complex terrain of global business.

Online publication date: Sat, 09-Nov-2024

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