Household investor's attitude towards financial investment in capital market during COVID-19 pandemic Online publication date: Mon, 06-Jan-2025
by Anshita Bihari; Manoranjan Dash
International Journal of Trade and Global Markets (IJTGM), Vol. 20, No. 1/2, 2024
Abstract: A household investor's finance is subject to change at any given moment, switching between surpluses and shortfall. As the return on investment is a dilemma during the COVID-19 pandemic, investors strategically design their investment strategy to face the challenges occurring in the capital market during the pandemic period. The research focuses on evaluating the investment decision-making in capital markets by investors in the pandemic situation. It examines the relationship between financial risk, financial trust, and the financial knowledge that influences an investment decision. The findings indicate that the risk, trust, and knowledge of investors have a significant impact on the investment decision. The study gives importance to the investor's attitudes specifically during the pandemic period where prior studies have not given the importance to the attitude of the investors and its provide a roadmap in linking between investor cognitive psychology and the direction of the market's movement.
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