Winning by timely market entry?
by Anni Tuppura, Pia Hurmelinna-Laukkanen, Ari Jantunen, Kaisu Puumalainen, Kalevi Kylaheiko
International Journal of Technology Marketing (IJTMKT), Vol. 2, No. 4, 2007

Abstract: This empirical study explores the relationship of the appropriability regime and the market-entry timing orientation of the firm. In detail, the paper studies the effect of entry-timing orientation on the firm's innovation performance and profitability in different appropriability regimes. The study employs a survey data collected from 299 Finnish firms. The results indicate that the appropriability regime determines the firm's possibility to gain competitive advantage related to entry timing. The firm's orientation to move early did not appear to explain the firm's performance by itself. According to the results, the first-mover-oriented strategy was profitable only when it was employed in a tight appropriability regime. The study contributes to the literature of first-mover advantage, and is relevant for both the academics and managers.

Online publication date: Mon, 12-Nov-2007

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