Current usage of organisational blogs in the public sector Online publication date: Fri, 11-Jan-2008
by Jaekyung Kim, Sang-Heui Lee, Min Suk Shin
International Journal of Information Technology and Management (IJITM), Vol. 7, No. 2, 2008
Abstract: The use of organisational blogs is widely witnessed in the private sector for marketing and promotional purposes. Adoption of organisational blogs in the public sector for such purposes has begun to appear only recently. In South Korea, the most networked country in the world, almost one-fourth of the population is involved in a blogging service called Cyworld. Many South Korean government agencies have initiated their blogging services within Cyworld to maximise their service capability, as blogging is a very efficient and effective bidirectional communication method. In this study, we investigated the blogs of three national-level Korean government agencies by adopting a qualitative analysis method to investigate the contents of each blog. Government blogs were found to be used more for announcements or reports for public relations, while limiting the visitor's participation. The findings of this study can provide helpful guidelines for developing blogging strategies by government agencies in other countries.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Information Technology and Management (IJITM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook