Effectiveness of women entrepreneurs in the 21st century
by James R. Maxwell, Dorothy Carole Yaw
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 5, No. 3/4, 2008

Abstract: Entrepreneurs, nearly 50% of which are women, started most small businesses. Entrepreneurs are persons with some knowledge or skill in a business field, and some funds, who take the risk of venturing into business in various states of preparedness or unpreparedness. In the process of choosing a business area, deciding definitely to go into business, and going through all the agonies of getting the business started, entrepreneurs have few people to turn to for support and comfort. They tend to be loners, self dependent people characterised by a slight mistrust of other business people and workers. They keep their affairs to themselves, make all decisions, and carry the sole burden for all aspects of business operation. The purpose of this paper is to look at the characteristics of successful women entrepreneurs.

Online publication date: Sun, 24-Feb-2008

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