From business concept innovation to a business system: a case study of a virtual city portal Online publication date: Thu, 13-Mar-2008
by Mikko Pynnonen, Olli Kytola
International Journal of Business Innovation and Research (IJBIR), Vol. 2, No. 3, 2008
Abstract: The growing ubiquity of information technology is enabling the development of new services which consumers can access with existing devices such as mobile or smart phones, PDAs, home and public computers. The services are accessed via community portals that host a variety of services in one convenient virtual place, like a virtual city. The function of the portal is to provide services to citizens whose needs can be better met via a virtual interface. The main argument of this paper is that including the customer into the innovation process and creating a business system based on value flows are the key elements of creating new business models in e services. In this paper we introduce the business concept innovation process for applying e-government in cities in the form of a virtual city portal. Furthermore, we introduce a value flow-based business system for implementing the portal.
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